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DOING GOOD, THINKING BIGGER

Building a better world

We want to make the world a better place. To always be thinking about the wider picture. That’s why we take responsibility for our impact on the planet, support local communities and always push ourselves to do better.  

Take a look below at our four pillars of responsibility. 

Our properties

We’ve created robust environmental and social programmes to help reduce our energy usage and the resources each hotel needs. 

  • 100% renewable electricity is used across our properties in the UK, Netherlands, Germany, Croatia, Hungary and Austria. 
  • Environmental building certifications in some of our properties (e.g. BREEAM). 
  • Our meetings and events are 100% carbon compensated.  
  • Detailed climate risk assessments for all our properties.
  • Increased recycling rates achieved in 2025 with tailored approach for each hotel. 
  • Further improve our waste management practices and recycling rates. 
  • Remove remaining single-use plastics and paper from hotel rooms and reduce them as much as possible in other areas.
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Our local communities

We champion our neighbours and partners in the local area through fundraisers and volunteering, as well as employment and development opportunities. 

  • We have created over 1,000 new jobs and apprenticeships. 
  • Hosted refugees and those in need 
  • Regular charitable events & fundraising 
  • Local collaborations and support initiatives. 
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Our suppliers

We encourage and develop long term relationships with our supply chain, to understand and reduce our impact on the environment, human rights, labour conditions and other issues throughout the process. 

  • Yearly calculation and reporting of the carbon emissions associated with our supply chain (scope 3 emissions).
  • Sourcing policies to improve the environmental and social profile of the products wepurchase.
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Our people

We empower everyone to be their whole selves and feel a sense of belonging, helping promote diversity and equity (DE&I). Our focuses are: 

  • Our team: We ensure our teams are engaged, feel valued and we foster a culture of honesty, integrity and accountability.  
  • Our guests: We create places where guests love the energy, make valuable memories and are safe and secure.  
  • Our stakeholders: We ensure well-nurtured relationships with our key stakeholders that emphasise fair and mutually beneficial terms. 
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Our accreditations and partners

Our accreditations and partners vary per region and hotel, with most properties certified by Green Tourism and Green Key.

Our partners:

Our accreditations:

Just a Drop

One of the charities we support through our Eco Rooms scheme is Just a Drop. Just a Drop brings sustainable safe water, sanitation and hygiene projects to communities, transforming lives.